ICOs need to learn and think more like startups. It is getting much more competitive and even though ICOs are very smart people, most lack real world experience and business mindset. At the same time because they are so smart it is very hard for them to see and understand their flaws. One being who they hire and why. They need to learn how to solve for X. If they realize that, then they will outperform startups. Remember. It is usually what you already know that stops you from learning.
