I am a focused growth hacker and connector who is all about building, growing startups and companies looking to expand on a global and international scale in the Fintech / DLT space. My b2b, b2c go to market strategies and content direction revolve around taking something small and with a limited budget and making it explode!! In an increasingly competitive landscape, Consumer Psychology plays a key role in product development. Understanding how you want your brand to be positioned and Consumer Behavior can lead to increased adoption, customer engagement, and customer retention. I am not picky about growth strategies and I am a proponent of anything which works to grow a business!